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Asics ramps up UK investment in 'new formula' agreement with Sports Direct - Telegraph.co.uk

apanese sports brand Asics hopes to use its partnership with Sports Direct to fuel growth in Britain as it increases its investment in the UK market to unprecedented levels.

In a “new formula” for Sport Direct’s new premium stores , Asics will manage its own space within the retailer’s top shops.

“In effect, it is an Asics store in a high-traffic location,” said Alistair Cameron,...

Источник: www.telegraph.co.uk

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