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How marketers build a successful board profile - CMO

If there’s one lesson to be taken from Australia’s recent Royal Banking Commission and AMP’s subsequent board and executive exodus, it’s that a disconnect exists between board directors and organisational culture, Tim McColl-Jones, believes. And it’s one of the reasons why the former brand and agency leader is advocating for more marketers on boards.

“If there was ever a time for...

Источник: www.cmo.com.au

Новости

  • How marketers build a successful board profile

    There's never been a better time for marketers to bring their open-minded, adaptive, customer-led approach to boards. So why aren't more making it to the top table? We ask the question. Nadia Cameron (); 20 June, 2018 08:53. inShare 

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