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  • 10 Years Later: Kobe Jumping an Aston Martin Made the Nike Hyperdunk a Viral Sneaker

    10.04.2018, Complex

    Nike couldn't have known their unique run-up to the release would reimagine a basketball sneaker for a new era of the company, while at the same time redefining how a shoe and an athlete could be showcased. It's been 10 years since this happened, and